The austin reed group acquires heritage brand viyella 2011.
General tso chicken. The purveyor of sharp suits bought the viyella brand and plans to take on the. Austin reed the smart clothing retailer has bought 225 year old womens wear chain viyella out of administration. This guide is intended to help any temporary garment technologists find their way through the austin reedviyella garment fitting sessions and the writing up of the fit comments afterwards. For all enquiries please call us on 01799 522159 or send us an email click here.
The process is made more difficult because the previous garment technologist did not keep lever arch files with individual plastic envelopes containing printed off specs. In late 2011 viyella opened its flagship store next to austin reed at 92 regent street london. Viyella the classic womenswear company that fell into administration last month has been acquired by rival austin reed in a deal that will save up to 250 jobs. Closes 31 of its worst performing stores.
In 2009 the upmarket retailer austin reed agreed to buy viyella for an undisclosed sum. Viyella had about 450 employees when it went into administration on 7 january. Austin reed is mentioned by captain peacock on the british situation comedy are you being servedcast member john inman had worked at austin reed as a tie clerk in the early 1950s. Clothing chain austin reed is rescuing collapsed british ladieswear manufacturer and retailer viyella saving 230 jobs its administrators said on friday.
Austin reed snaps up viyella. The austin reed group comprises four core businesses austin reed cc the new name for country casuals viyella and international licensing and was listed on the london stock exchange from 1920 until january 2007 when it returned to private ownership. Austin reed will cut around half of viyellas workforce the clothing retailer austin reed has agreed to buy womenswear company viyella from its administrators safeguarding about 230 jobs.